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Real deal signals sound of success for SIV
A new business partnership with one of the UK's largest radio groups is set to signal the sound of success for leading leisure operator Sheffield International Venues (SIV).  

Real Radio Yorkshire, part of GMG Radio, has teamed up with SIV to become the company’s official radio media partner in a two year agreement  

SIV operates one of the biggest concentrations of diverse international and community sports venues in Europe. Its portfolio of 14 facilities, including Ponds Forge International Sports Centre, Sheffield Arena and Sheffield City Hall, hosts more than 2,000 events and attracts four million customers every year.  

Launched in 2002, Real Radio delivers a hugely successful blend of programming which includes hit music from the last three decades through great presenters, a dedicated sports phone-in and a 24 hours-a-day, seven days a week regionally focused news reporting incorporating national and international stories.  

As part of the two year deal, Real Radio and SIV will work together on a number of joint projects, including U2 at the Don Valley Stadium in August, which is set to be the biggest concert in Yorkshire since 2000 attracting 52,000 people.   Paul Green, group sales and marketing manager for SIV, said “We are delighted to join forces with Real Radio for this exciting new partnership, which will help spread the message to people across Yorkshire about SIV’s proactive role in developing Sheffield’s economic, cultural and sporting profile.  

“Our portfolio includes some of the best venues in the country and whether it is a major conference, sport or entertainment event, our dynamic approach mirrors the forward-thinking, innovative Real Radio team.  

“The station is the premiere radio choice in Yorkshire and we look forward to developing a successful partnership over the next two years.”  

Managing director of Real Radio, Steve South, said: “It is an exciting time for Real Radio and this new partnership with SIV will create a huge number of new and unique opportunities in the Yorkshire region.   “Both the Real Radio and SIV brands are synonymous with high quality activity and events in entertainment, sport and leisure and we are proud to be associated with them as their exclusive radio media partner.”